KEY POSITIONS:
Client: Design Matters/oneLA
Producer: Dom Ricco
Writer: Max Groff
Director: Max Groff
Cinematographer: Stefan Silvers

GENERAL INFO:
Runtime 30 seconds
Genre: PSA
Format: 35mm
Country of origin: USA

TAG LINE:
"Challenge your assumptions"

SYNOPSIS:
Shot for Design Matters, this PSA is part of a series that address racism and discrimination in Los Angeles.The PSA's tagline, "Challenge your Assumptions", corrilates to the piece misleading the audience to think a black man stole a woman's car, when in reality, the circumstance is reversed.