Viral Campaign - 2008
KEY POSITIONS:
Client: NASA
Writer: Dom Ricco
Director: Dom Ricco
Cinematographer: Dom Ricco
GENERAL INFO:
Runtime: 3 minutes
Genre: Viral Campaign
Country of origin: USA
Shooting format: Super 16mm
Shooting Location: Art Center College of Design, Pasadena, CA
LOGLINE:
A campaign featuring key NASA spinoffs targeting the millenial generation.
SYNOPSIS:
This campaign features key NASA spinoffs presented by our fictional character, "Dr. Science". The campaign is meant to target the millenial generation while helping them understand the benefits of NASA being in our lives.
Each video is 2-3 minutes and the style features a grainy, "dug out of the NASA archives", look with an awkward and quirky since of humor.
This project is unique in that there is no image processing or digital effects. NASA wanted a dingy stock footage look. As a solution, we shot it in a way a government production crew would in the 1960s. The result was a textured, aged look you can only get with film.
